Brand Innovation World AIDS Day

AIDS does not see race, color, religion or region. It is a disease that can be contracted by anyone from any walk of life. But, till this day it is a treated as a taboo. It is seen as something that is talked about in hushed voices and shady corners.  We the people have not been able to shake off the social stigma that shadows the deadly disease.

But, it is time to change that. So, what is AIDS? AIDS is a disease and a deadly one at that. AIDS or acquired Immune deficiency syndrome is contracted by and infection of the human immunodeficiency virus which slowly weakens the immune system making the body vulnerable to various illnesses.

 How does AIDS spread? There are several ways in which HIV is transmitted, they are:

So, now that you know the disease and the way it is transmitted, I would like to point out something, the people living with HIV/AIDS are human beings just like you and me. They are not untouchables and it is of utmost importance to treat them with respect and show them that you stand shoulder to shoulder with them in their fight against AIDS. 

Is there a cure? Not yet, but we are hopeful. For now we can help raise awareness of the disease and help people prevent the spread.

The best way to show that is through aids awareness ribbons. These tiny, inexpensive ribbons South Africa has to offer are available at the Brand Innovation world aids day website if you need one to wear on the World AIDS day and without speaking a word you can show the world that you stand in support of the people who are living each day with the disease, of the families that have been destroyed because of the disease and of the lives that have been lost. 

You can show the world that you stand against the social stigma surrounding this disease, that you are fully aware of the disease and you intend to spread awareness about it long and far. 

We are bound by humanity to wear this ribbon because it is the beacon of hope. It is to show that we struggled, we lost a few comrades but, we never gave up and so, we have a chance at a better tomorrow, an AIDS free tomorrow.