Brand Innovation World AIDS Day

According to Wikipedia, “HIV/AIDS is a global pandemic”.  But, can its monstrosity be summed up in a mere 5-6 word sentence? I don’t think so. The truth about AIDS is that it is an infectious disease, it is claiming millions of lives each year and there is no cure yet but, there is hope.

It is with this hope that the 1^st of December is celebrated each year as World AIDS day. This day millions of people join hands in the fight against AIDS. They wear the inexpensive yet expressive red ribbons available via the websites of organizations dedicated to eradication of AIDS like Brand Innovation World AIDS day website.  Speeches are given, rallies are held and the fallen are honored. It is a special day. It is a day of hope, respect and God’s grace because we hope for an AIIDS free tomorrow, we respect those who are living with AIDS and we reminiscence that by god’s grace it is our birth right to live a life full of potential where everybody is equal and everybody is special. 

But, why is celebrating this one specific day important? It is important that we have a day such as World AIDS day to raise awareness of AIDS throughout the world. Those who do not suffer from it are often not aware of the many victims and their families who live with the aftermath of such a terrible disease.  The only way to put it all out there and make people see that AIDS is real is through this very day. You cannot live blindfolded in a world where suffering has an upper hand. For AIDS to be eradicated, people have to awaken to the truth about AIDS and the ways to spread awareness. 

The little red ribbons, AIDS day pens and notepads, World AIDS day bands, these are tiny inexpensive mementos to honor the day and the people. These might not have much material value but, they unite us as humane, rational human beings who will always stand against every evil that ravages our home and hurts our people. All these are available via the World AIDS day website of Brand Innovation, if you need any, please go to: http://www.aidsday.co.za/

AIDS does not see race, color, religion or region. It is a disease that can be contracted by anyone from any walk of life. But, till this day it is a treated as a taboo. It is seen as something that is talked about in hushed voices and shady corners.  We the people have not been able to shake off the social stigma that shadows the deadly disease.

But, it is time to change that. So, what is AIDS? AIDS is a disease and a deadly one at that. AIDS or acquired Immune deficiency syndrome is contracted by and infection of the human immunodeficiency virus which slowly weakens the immune system making the body vulnerable to various illnesses.

 How does AIDS spread? There are several ways in which HIV is transmitted, they are:

So, now that you know the disease and the way it is transmitted, I would like to point out something, the people living with HIV/AIDS are human beings just like you and me. They are not untouchables and it is of utmost importance to treat them with respect and show them that you stand shoulder to shoulder with them in their fight against AIDS. 

Is there a cure? Not yet, but we are hopeful. For now we can help raise awareness of the disease and help people prevent the spread.

The best way to show that is through aids awareness ribbons. These tiny, inexpensive ribbons South Africa has to offer are available at the Brand Innovation world aids day website if you need one to wear on the World AIDS day and without speaking a word you can show the world that you stand in support of the people who are living each day with the disease, of the families that have been destroyed because of the disease and of the lives that have been lost. 

You can show the world that you stand against the social stigma surrounding this disease, that you are fully aware of the disease and you intend to spread awareness about it long and far. 

We are bound by humanity to wear this ribbon because it is the beacon of hope. It is to show that we struggled, we lost a few comrades but, we never gave up and so, we have a chance at a better tomorrow, an AIDS free tomorrow.